Corporate Strategy

Cineplex’s key strategic areas of focus for future growth include the following:

1) Continue to enhance and expand our existing infrastructure and service offerings to attract new customers and increase revenue per guest

2) Capitalize on our core media strengths to provide continued growth

3) Develop and scale gaming-related amusement and leisure concepts, including The Rec Room, by extending existing capabilities and infrastructure

4) Expand our presence as an entertainment destination for Canadians, in-theatre, at-home and on-the-go

5) Pursue selective acquisitions and diversification opportunities that are strategic, accretive and capitalize on our core strengths.

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